Tag Archives: google

Yahoo!’s Earnings and the Future of Display Ads

Investors were upset that Yahoo! Inc.’s (YHOO) quarterly results showed a sharp drop in display advertising revenue. And, based on its forecasts, that will not get any better soon. The Yahoo! trouble is not an isolated case. Display rates have started to collapse across the industry, making a chance for Internet advertising to expand as fast as it has over the past decade impossible. That represents trouble for tens of thousands of businesses.

Yahoo!’s revenue fell 7% in the second quarter compared to last year, drifting down to $1.22 billion. Wall St. focused mostly on one comment:

Iconic Brands That Just Vanished

GAAP display revenue was $472 million for the second quarter of 2013, a 12 percent decrease compared to $535 million for the second quarter of 2012.

At the same time, there was no evidence that Yahoo!’s audience fell, so the yield from the average display ad fell considerably.

Yahoo! holds a special place among America’s Internet companies. In the United States, according to research firm comScore, it had a monthly audience of unique visitor that was above 192.9 million in May. That put it a very close second to Google Inc.’s (GOOG), which was 193.5 million. Because of its huge size, the trends set by Yahoo! almost certainly represent those of most of the balance of the industry.

States That Drink the Most Beer

The bane of display advertising today is that so many Web properties have decided to stake their futures on content delivered on small devices, which include, primarily, smartphones. All of the evidence indicates that advertisers will pay less for messages they post on these smaller screens. Actually, the amount marketers will pay for this content environment is much, much less than for traditional display ads that appear on personal computers (PCs). In an attempt to chase the online content audience as it migrates away from PCs, Internet companies have badly damaged future revenue prospects. The trouble is that people will watch content on smaller screens whether online content sites like it or not.

Most experts hope that falling display ad rates can be offset by the increase in video content on the Internet. Advertisers will pay a great deal more for video ads than display ads. So, there is a rush to create this sort of programming. But the likelihood that video can balance the drop in display rates appears unlikely.

Beyond Google’s YouTube, the amount of video posted on the Internet by large content companies is relatively small. In May, Google sites had 154.4 million unique video viewers, driven almost exclusively by YouTube. These visitors spent an average of 437 minutes on Google sites in May. After that, video viewership at other sites drops very sharply. For example, Microsoft Corp. (MSFT) sites had 45.2 million unique video viewers in May. The average time these viewers spent watching video on Microsoft sites was only 36.9 minutes, barely more than a half-hour TV show.

Internet advertising may remain at current levels in terms of volume, but the monetary yield from these ads likely will never return.

Stopping Google Latitude Service on August 9th

The world’s largest search engine company, Google will soon be officially shut down one of his services. The services that will be closed is Google Latitude which is a location sharing application.

Closure is made after a company based in Mountain View did a massive change on Google Maps. In addition, this application also has a very low popularity. Google Latitude consumption levels far below other applications such as Foursquare or Facebook. Not only that, Latitude also less popular than the location-sharing service owned by Google.

Google Latitude itself is a location sharing application that is integrated with Google Maps. This feature allows for automatic location tracking, check in at a place it can also be set automatically or manually.

In the latest update Google Maps on Android, this feature is not found anymore. Selian it, Google also removed the existence of Google Latitude app available on iOS and has officially retire the Latitude API. So third-party applications that use these APIs will not work, unless using a sharing site owned by Google.

Compete with Microsoft, Google Destroy Copy Paste Systems

California – Now Google browser users can copy and paste the various forms of documents and slide sheets from Gmail to Google Docs, Sheets, and Slides or otherwise more easily. Unfortunately, to be able to feel the system copy and paste from Google this, the user must have the Chrome browser.
The browser engine giant announced on Wednesday, July 10, 2013 when the company had a massive overhaul copy and paste system. “With Google Docs, Sheets and Slides, Chrome browser users can copy and paste text and images between all documents, spreadsheets or tables, and presentations as well as for different types of files,” Google wrote in his blog. Google claims that copied and pasted the format will remain the same.
Copy and paste system not unlike the way Google copy paste that is commonly used to keyboard shortcuts through or from the right-click menu. Users can also copy images from applications on the computer and insert it directly into the document, spreadsheet or presentation slide.
To compete with Microsoft Officenya Microsoft, Google did provide another alternative for users who do not have the Chrome browser with the web clipboard. However, how to copy and paste his work is not as easy as on the Chrome browser. There are eight steps that need to be done.
First, select the section to be copied. Second, click on the Edit menu, and select Web clipboard. Thirdly, click the Copy to clipboard web. When the user has reached the destination file, the user enters the fourth stage click the Edit menu and select Web clipboard again. Users will see an option that previously be copied.
Fifth, Place the cursor where the user wants to insert content. Sixth, select another Web clipboard from the Edit menu. In the seventh stage, the user will select the parts to be inserted with pilhan various formats, such as plain text or HTML. Finally, select the appropriate format and finish.

Play crammed 1 Million Google Apps.

CALIFORNIA – the official Android app store, Google Play, the latest re-print track record. Google announced that Google Play enlivened more than one million applications.

Reported by Softpedia, Friday (27/07/2013), it was revealed by Google’s Senior Vice President Sundar Pichai, a corporate event, Wednesday (24/7), local time. Pichai also revealed a number of other details about the Android app.

He claims the app store has reached 50 billion downloads and revenue developer time to grow 2.5 times more than last year. Other interesting information is that the level of activation of Android tablets expected to reach 70 million units by the end of this year. In comparison, according to Cnet, activation of Android tablets in the last year only 10 million.

At the same event, Google also announced two new products that have long awaited the Nexus 7 and the latest Android operating system, 4.3 Jelly Bean. The latest generation of Nexus 7 has better hardware than its predecessor, and also be the first device that uses the Android 4.3 Jelly Bean.