Not only the mobile gadget manufacturers who likes sarcastic competitors through advertising, this trend also extends to the world of PC components. One example is a video advertisement for AMD graphics card product called “AMD Radeon Graphics Presents: The Fixer”.
It is said, a gamer complaining because the graphics card “brand X” is not capable of running the game his liking. Then comes the one who suggested the players that switch using AMD graphics cards. Here’s The Fixer, a figure in the story that will “fix” the problem gamers.
The Fixer suggestion was inserted various promotional messages. For example, there is mention of a given game bundle through series AMD Radeon graphics card is used on the Xbox console and the PlayStation 4 One. There are also allusions to the gait of the graphics card manufacturer AMD competitor in the mobile world.
Ad ends with a scene of two men walked into the yard. Belonged to the old graphics card gamer-that design is similar to one graphics card Nvidia GeForce-looked is held by The Fixer and slammed to the ground and destroyed with cruel.
Poor graphics card manufacturer’s logo is obfuscated in the video. Are still clearly visible is the color, the light green is synonymous with Nvidia GeForce.
Looks a little scared by the brutal actions that occurred in front of him, the players shouted, “You need to calm down!” are answered by The Fixer, “I never compromise (settle)”. The word “settle” here does have two meanings, namely “calm” and “compromise”. Meanwhile, “Never Settle” is the name of the game promo bundle on AMD graphics cards.
He might look a bit stiff and childish, this ad still worth a look with a cool head. Consumers in the end it will benefit from the competition between industry players.